ASDA

Marketing at ASDA

Rick Bendel, ASDA Marketing Director

If you go out for dinner, and it's difficult to keep your attention on your own table because you're too busy listening to conversations on other tables, you're ideal for marketing. You want to know what's going on.

The Chairman of the Post Office, the Chief Executive of HBOS, the CEO of Boots, the Chief Executive of First Direct, the former Chairman of ITV, the President of Wal-Mart Canada. I could go on. And what do they have in common? They all started their careers in marketing at ASDA.

If you think marketing in retail isn't important, ask yourself a question. ASDA, Sainsbury's, Tesco - we're identical in many ways. So why are people's perceptions of us so completely different?

Marketing's not an operational department. It's an inspirational department.

I used to tell people at dinner parties that I worked in advertising. They'd be interested for a while and then conversation would dry up. Now I say I work in marketing at ASDA and people won't shut up. Everyone has an opinion about ASDA.

Being part of the marketing team at ASDA gives you the CV to end all CVs.

We're searching high and low for talented graduates to join the most exciting graduate scheme in ASDA's history. With a related degree at a minimum of 2:1 and a passion to work in the industry, only those who live, eat and breathe marketing need apply.